Gloriaboboria recently posted some impassioned thoughts on how Warcraft could (and should) go about attracting, and more importantly retaining, new players. It’s a common problem in established MMOs, and one not easily solved:
A running theme I’ve seen among newer players giving feedback, including some I’ve introduced to the game like my own brother, is that they’re entranced by the initial portions of the game, love it, rave about it, but eventually fall off around level 20-30 and leave and don’t come back. That’s not even halfway to the level cap.
There are so many nuances and interlocking systems in an MMO that it feels like a new player has no chance. If they want to play an MMO, it seems like they’re better off jumping in on a new one where there is an entire playerbase learning the ropes and sharing knowledge.
The problem with this of course is that new MMOs struggle to gain traction. Even heavily promoted and well executed games like Wildstar floundered after launching with much fanfare. So playing one of the established games with an already strong community becomes a better choice. At which point we’re back to the problem of complexity.
One suggestion from Gloriaboboria is a mentoring system:
It seems like a monumental issue to try and tackle and yet we already have examples from other games that at least make attempts to rope new players in via mentoring systems. I’m not saying the mentoring systems in games like FFXIV and Guild Wars 2 are perfect, because they aren’t, largely because they aren’t monitored in any way. But at least they EXIST. Take a page from their notebooks and set up a basic mentoring system in WoW.
I agree this would be sensible – whenever I’ve logged onto GW2, I’ve noticed specially designated players who have been granted some kind of mentor role. I’m not exactly sure what they do, but it seems like a smart idea that rewards your dedicated players with an enhanced in game role and also helps new starters.
Warcraft has done well by streamlining the gameplay experience, making it as seamless as they can despite the ancient code base and massive history. The class trials seem like a good idea too, though throwing someone into a level 100 scenario for a test drive is more for experienced players than new. But there are still mysteries for the new player that are nigh impossible to unravel without help. How does a guild bank work? Why is the bag UI so bad? What’s a Beastmaster Hunter compared to a Survival Hunter compared to a Marksmanship Hunter??
And perhaps the greatest problem of all – how to Dungeon? How to Raid? The two pinnacles of content are also the two things that have the greatest barrier to entry, and are the most likely places to suffer a crushing experience that will make you leave the game and never come back.
I’ve long considered starting a guild that is for mentoring dungeon and raid groups. A few level locked tanks and healers, with an open policy to guide and help new players learn the ropes when it comes to coordinated group play. It wouldn’t take long to get new players comfortable with the concepts, and give them the confidence to get out there in Dungeon Finder and LFR to enjoy the high level content.
The problem is there are no good in game tools to support such a concept. Using the forums is hardly effective, and in game advertising is more or less limited to general chat and the broken find-a-guild systems. Blizzard seem to have acknowledged some of the problem in creating their new Communities system in BfA, but it still seems to focus mainly on existing players and friends.
Maybe one day I’ll give it a try using the tools available, but it feels like there should be more systems in game to support the mentoring role. Then again Blizzard are probably not too worried about recruiting and retention at the moment given the huge reaction to the BfA preamble. Only a few days to go!